The Brand Behind Your Business: Identity that Converts

Open to ALL Rockland County residents/business owners Part of “Master Your Marketing: Branding, Strategy & Results” (3 workshop series) Walk away with a clear action plan, the metrics that matter, and the tools to measure your marketing ROI. Workshop Content: How to set SMART goals that actually move your business forward Understanding ROI and the KPIs that matter for your stage Choose 2–3 metrics and start tracking what works Leave with a simple, actionable 90-day marketing plan Date: Tuesday, June 23, 2026 Time: 6:00 pm – 7:45 pm Venue: Nyack Library:  59 South Broadway Nyack, NY 10960 Cost: Free Speaker: Elizabeth Danielle Lewis, M.B.A.| CEO/Founder of Brand, Style & Bloom Register once and you’re set. Your registration includes all three sessions (June 9, 16, and 23).  Register here: https://wedcbiz.org/event/marketing-results-rockland/

Because every agreement you sign shapes the future of your business Negotiation isn’t just for lawyers. Whether you’re hiring a contractor, landing a client, or signing a lease, knowing how to negotiate and read a contract is one of the most valuable skills you can have as a business owner. Workshop Content: Understand what makes a contract legally binding Negotiate from a position of strength — before and after the deal Know which contract clauses protect you and which ones don’t Handle hardball tactics and difficult negotiators with confidence Communicate and negotiate across different personalities and styles About the Instructor Elissa D. Hecker serves as General Counsel to small businesses, solopreneurs, entrepreneurs, and professionals in the creative industries across the U.S. Her practice covers brand protection, intellectual property, contracts, licensing, digital issues, and business legal infrastructure. She has been recognized as a Super Lawyer, Top Lawyer, and Best Lawyers in America honoree. Click HERE to register.

Open to ALL Rockland County residents/business owners Part of “Master Your Marketing: Branding, Strategy & Results” (3 workshop series) Marketing isn’t one-size-fits-all. What works for one business or one industry may not work for another, so let’s focus on what will work best for YOU. Workshop Content: Your target audience, where to reach them, and the right message Where technology can help vs. where it can get in the way The right channels based on your business, not just what’s trending Date: Tuesday, June 16, 2026 Time: 6:00 pm – 7:45 pm Venue: Nyack Library:  59 South Broadway Nyack, NY 10960 Cost: Free Speaker: Hillary Millman | Owner, In Better Words Register once and you’re set. Your registration includes all three sessions (June 9, 16, and 23). Register here: https://wedcbiz.org/event/marketing-rockland/